Adam & Eve is a funny name for a smoothie bar, so it was obvious that we needed to play around with it in logo design. We used the apple which is a sign of health, but also of eternal youth and immortality. The apple entered pagan myths, biblical history, popular fairy tales, and legends; the collective imagination connects it as a strong, ambivalent symbol with seduction and femininity. It causes the fall of man when Adam and Eve taste the forbidden fruit.
Our trademark design for Adam & Eve is a symbiosis of the ampersand and stylized apple. The backgrounds are a variety of fruity and fresh color gradients. Together they build a happy and fresh identity.