FBL – Freizeit Basketball Liga
Services
Art Direction, Branding, Strategy & Graphic Design
The FBL is the first and so far only leisure basketball league in Germany and represents an inexpensive and above all unbureaucratic alternative to regular basketball in Berlin. The FBL has more than 800 members and is both a club and a league.
STRATEGY
Like for many sport-league designs, the logomark creates the base of the branding. Next to this core element is the defined typography. Besides these components, many elements can be adapted and completed. So the brand stays modern and dynamic, just like the sport itself
DESIGN
The logo is made out of lines that create the front and the back of a basketball. The font is used in an italic and a back-italic cut, to create dynamics and speed through the letters. The FBL Logomark, there a
RESULT
The result is an open tool kit box, which can define and redefine itself out of sub-brands, banner designs, merchandise articles, and creating a visual powerful world for the athletes and non-athletes.
Judges and Timers
Business Cards
Inside the league
FBL – Freizeit Basketball Liga
Services
Art Direction, Branding, Strategy & Graphic Design
The FBL is the first and so far only leisure basketball league in Germany and represents an inexpensive and above all unbureaucratic alternative to regular basketball in Berlin. The FBL has more than 800 members and is both a club and a league.
STRATEGY
Like for many sport-league designs, the logomark creates the base of the branding. Next to this core element is the defined typography. Besides these components, many elements can be adapted and completed. So the brand stays modern and dynamic, just like the sport itself
DESIGN
The logo is made out of lines that create the front and the back of a basketball. The font is used in an italic and a back-italic cut, to create dynamics and speed through the letters. The FBL Logomark, there a
RESULT
The result is an open tool kit box, which can define and redefine itself out of sub-brands, banner designs, merchandise articles, and creating a visual powerful world for the athletes and non-athletes.
Judges and Timers
Business Cards
Inside the league