Like for many sport-league designs, the logomark creates the base of the branding. Next to this core element is the defined typography. Besides these components, many elements can be adapted and completed. So the brand stays modern and dynamic, just like the sport itself
The logo is made out of lines that create the front and the back of a basketball. The font is used in an italic and a back-italic cut, to create dynamics and speed through the letters. The FBL Logomark, there a
The result is an open tool kit box, which can define and redefine itself out of sub-brands, banner designs, merchandise articles, and creating a visual powerful world for the athletes and non-athletes.
Studio Florian HauerStudio Florian Hauer